Have you practiced Personal Branding?
Last week we spoke about the importance of personal branding and what you need to build your brand, this week we discuss how personal branding help you take it to the next step and how it could be the most important thing for your #Studygreatness & #Careergreatness
Today we will discuss your online and offline presence and how to use it to represent you and your personal brand.
YOUR ONLINE AND OFFLINE PRESENCE
As much as both your online and offline profiles are a representation of you – there are some marked differences that you must always keep in mind as well as their implications.
Looking at your online presence you have to remember that in most cases it’s visible to all. There is no place to hide. There is a famous saying that goes “What goes on Google – stays on Google!” meaning that once something has appeared online, the chances that it can ever be removed completely from the online space are next to impossible. Think about the implications of that for your future – some silly thing that you may have done or said a few years back can still be uncovered if a prospective employer digs deep enough. Its standard practice nowadays for employers to research your online presence before making a final decision on job placements. That being said – this is also something that can be used to great advantage for you – if you have set up your online presence correctly and it’s a great representation of who you really are, this will go a very long way in making a great impression – it may even land you your dream job – ahead of your peers. Be aware at all times of what is going online and be very careful about managing your online space wisely.
When it comes to your offline presence always remember it’s happening now, in real-time. There are very few opportunities to correct a bad impression that has been formed as a result of something that you may have done, said or what people have seen. When asked, HR practitioners have agreed on most occasions that what they have seen offline is what will hold water much stronger over what they have found online and this is what they will base their decisions upon. Bottom line – building the correct personal brand is crucial to your future and if you take the necessary steps to do this in the right way from day one – then it becomes a very valuable tool in your future and your success journey.
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