What is Personal Branding?
Before we dig into personal branding and what it means for you, let’s just get clear about what it is , first.
Personal branding is the practice of people marketing themselves and their careers as brands. …or
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation.
(courtesy of Wikipedia)
Most people can tell you what a brand is but when it comes to personal branding they are normally skeptical or very confused why it’s needed. Questions like “Why must I brand myself?” or “I am nobody important or special, – I don’t need a brand, do I?” are ones that are most commonly heard.
Looking back at the definition above, we believe it explains itself. Its creating an impression of YOU, without you actually having to be in the room, in that city or even on that continent. It can reflect exactly who you are as a person, what your values and beliefs are and what you stand for.
Who are you?
This is where is all starts. Believe it or not we actually start building our brands very early in life but only our friends and family will see them. It’s there in the way we dress, the way in which we do things, the people we associate with, the way we speak and how we act, the things we do and love – all this adds up to the brand we build for ourselves.
As you get older and move out into the world, especially today with social media, it’s becomes more crucial everyday to make sure that all our actions – our very being, reflects who we are, as there are so many people watching. You never know what is caught on camera, something that may have been said that can come back and bite you in a major way.
It’s about being authentic, about being real; about being YOU .
Want to learn how to create your own personal brand?
Let me and my team help you in your journey towards success.
Sign up for my free career clinic. This quick yet powerful 15-minute session can help get a clearer picture of what it is you need to do to get to where you want.
Click here to book a career guidance session
Join our movement to reach success in your studies and careers #studygreatness #careergreatness
Share with us your experiences.
We are especially looking to hear from those of you who have overcome struggles in your studies or career.
Send us a message to our social media links below. Your story may be just what someone else needs to hear to create their own breakthrough.